Andrew Hampp is VP Brand Strategist at MAC Presents, a leading music sponsorship and experiential agency based in NYC. He helps MAC clients build award-winning music strategies and experiences, and also oversees MACRO, a new blog dedicated to big-picture insights into music sponsorships and brand alliances. Prior to joining MAC, Hampp spent four years as Sr. Correspondent at Billboard, where he led coverage of music business, advertising and tech. This included writing over a dozen cover stories, profiling notable personalities such as Britney Spears, Scooter Braun, Guy Oseary, Jennifer Lopez, One Direction, P!nk and Mariah Carey.