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avatar for Erik Mendelson

Erik Mendelson

Director of Blockchain Business Development
Miami/New York
Executive music producer and artist manager Erik Mendelson graduated on
the Dean’s List with a Bachelor’s Degree from Rutgers University and is
currently the CEO of Cre8tor.app (formerly RecordGram) & Tune Token.
He believes blockchain technology and tokenized ecosystems are going to
redefine the music industry by allowing for greater transparency between all
of the stakeholders in the creation, discovery and distribution of music.
Erik’s vast range of tenured entertainment experience comes from stints at
Interscope Records, Loud Records, Hot 97, Elektra Records and Jive
Records serving in marketing and radio promotion roles for some of the
biggest music superstars.

In May 2017 Erik’s company Cre8tor.app (formerly RecordGram) won the
coveted TechCrunch Disrupt Cup which is the most prestigious prize for a
startup technology company. During the same year, Erik and his Co-
Founder was featured on Apple Music’s original content series “Planet of
the Apps” which included celebrity mentors Jessica Alba, Gwyneth Paltrow,
Gary V and will.i.am. The multi-episode series received ten thousand
applications but only 36 apps were selected for the show. Of those 36, only
15, including Cre8tor.app, received funding from globally recognized VC
Lightspeed Venture Partners. Cre8tor also received additional funding from
the New World Angels which is Florida’s largest Angel investor group and
Monique Mosley, a tenured music, film and advertising executive.
Prior to receiving investment, Erik participated the Project Music accelerator
in Nashville which was financially supported by some of the most influential
record labels, music publishers and artist management companies.

In 2006, Erik started Answerman Management signing his first artist MIMS
to a 5 album deal with EMI/Capitol Records, serving as the Executive
Producer for the album that grossed over $16 million. Additionally, Erik has
signed 2 other clients to major recording deals generating over $18 million
in revenue. He’s also responsible for signing POP superstar Jason Derulo to
his first production deal and assisted with procuring a publishing deal
between Sony/ATV and the Grammy award winning production duo Da

Furthermore, he has successfully implemented strategic and progressive
marketing initiatives over his career and is a proven leader in developing
new revenue streams for ongoing businesses in the entertainment industry.
Erik's accomplishments range from negotiating multi million-dollar major
recording and publishing deals to booking tours and negotiating licensing
deals including a $9 million Microsoft campaign.

Additionally, Erik regularly speaks on music industry panels discussing
progressive marketing, promotion and advertising strategies. He's
considered a pioneer in the digital music landscape helping to create
Digiwaxx Media and has executive experience in dealing with content
acquisition, contract negotiation and developing cross-functional
relationships between internal and external departments including artists
managers, booking agents, media personnel and advertising agencies.

Erik has strategically aligned his clients and brands with targeted consumers
thru the use of integrated marketing campaigns. All of his clients seek his
expertise in guiding campaigns that go above and beyond traditional
marketing, promotion and advertising techniques.

Erik has won numerous technology awards and has received press in
Techcrunch, Forbes, Inc, Billboard, NPR, Mass Appeal and many more.

About Erik’s ventures:

About Tune
Tune is a software development company primarily focused on creating blockchain
based technology, smart contract design and digital tokenized applications. Tune’s
primary mission is to solve digital songwriter rights and royalty transparency issues
for the music industry.

About Cre8tor.app (formerly RecordGram)
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