The Christian and Gospel music industry is a diverse and global community whose impact has a storied history and bright future. From sold out arenas, to festivals and TV shows, our creative community serves as gatekeepers to millions of consumers who are loyal and influential. Dozens of brands have already been able to connect via integrated partnerships targeting this dynamic community. During this session, the Gospel Music Association’s Jackie Patillo will set the stage with new findings from the Association’s recently updated “Christian & Gospel Music 2015 Industry Overview,” giving insights on genre sales in the U.S., demographics of today’s fans, and the impact of brand partnerships on the genre. A panel of genre experts will round out the session, diving deeper into today’s trends as well as touching on touring and artist development.
