Artists and their teams are always searching for new ways to access more information about their fan bases. Music streaming services, aside from providing new ways to listen to music, are now at the top of this data funnel. These streaming services and their back-end platforms are able to leverage this data to provide a valuable detailed look at each fan segment, from the die-hards to the casual listener. During this panel, we will showcase these services and how artists, managers, and labels can unlock streaming music data that can be converted to new business opportunities.
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