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Monday, May 16 • 2:10pm - 2:50pm
Artist Management Now: Today's New Structures & Services

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The ever-changing landscape of the music industry has created an opportunity for managers to be more involved in an artist's career than ever. Negotiating record contracts and providing expert advice has evolved to include devising an artist's digital strategy, providing marketing support, as well as seeking branding, synch, sponsorship, and touring opportunities. Contemporary management companies are structuring themselves accordingly and providing new services to keep up with these important revenue streams for their artists. This panel will highlight how managers are operating today and how they can work with labels and various partners to ensure their artist's career is ready for 2017 ... and beyond.

For more information on the Artists Management & Touring Town Hall program, click here.  

Moderators
avatar for Cameo Carlson

Cameo Carlson

Head of Digital Business Development, Borman Entertainment
Cameo Carlson, Head of Digital Business Development for Borman Entertainment and former Exec. VP of Universal Motown Republic Group, has been at the forefront of the digital music revolution from its earliest stages. From terrestrial radio to online radio to digital and mobile commerce, she has demonstrated an ability to stay one step ahead of the industry throughout her career. Her roles have included mobile, online and digital sales, product... Read More →

Speakers
avatar for James Blades

James Blades

Artist Manager, Blades Entertainment
James Blades is the President of Blades Entertainment and just recently transitioned from his previous role as artist manager at McGhee Entertainment. Since joining McGhee in 2003, he has worked with A-list musical artists including KISS, Guns N' Roses, Slipknot, Ted Nugent, Hootie & The Blowfish, Darius Rucker, Blues Traveler, Down, amongst others. Blades previously managed TOTO and has managed Night Ranger since 2007. His expertise covers a... Read More →
avatar for Zack Gershen

Zack Gershen

Exec. VP, Mtheory
Zack Gershen is the Exec. VP for Mtheory. Mtheory is an artist development, marketing, strategy and operations infrastructure designed for artist managers. The company was formed to provide managers with the additional manpower and specialized knowledge required to be successful. Mtheory currently works with approximately 15 artist managers, representing over 100 artists across a diverse range of genres including Skrillex, Mumford & Sons... Read More →
avatar for Faithe Parker

Faithe Parker

Managing Partner, Marbaloo Marketing
In 2010, Faithe Parker founded full scope entertainment marketing firm, Marbaloo Marketing. Marbaloo generates and facilitates multi-platform marketing campaigns with special emphasis on digital activation & stunting supported by revolutionary digital publicity and stellar creative branding. Current clients include Miranda Lambert, Luke Bryan, Toby Keith, Kelsea Ballerini and many more. Parker continues to personally be involved in the... Read More →



Monday May 16, 2016 2:10pm - 2:50pm
205 (CC)

Attendees (197)