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Monday, May 16 • 2:55pm - 3:45pm
On Tour? What You Should Do With All That Fan Data

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Organized by OnTour with Ticketmaster

The fan data flood gates have opened - you have access to streams of data and insights about who your fans are, what they like, their purchase behavior, and much more. How can artist managers, agents and artist representatives activate these insights to increase a fan’s lifetime value? We’ll take a look at the current sources of touring data and the tools to help turn an abundance of data into meaningful and actionable insights. This session will be sure to cover general ticket commerce, artist fan clubs, VIP packages, merch, marketing, and more. Come prepared to share new techniques and we’ll address the topic from different perspectives for artists at all stages in their careers.

For more information on the Artists Management & Touring Town Hall program, click here.  

Moderators
avatar for Sloane Logue

Sloane Logue

Client Relations Manager, OnTour with Ticketmaster
Sloane Logue serves as Manager of Client Relations for Ticketmaster’s OnTour team, which support over 400 North American tours annually. OnTour works with artists and their representatives to leverage Ticketmaster’s technology platforms, data, and marketing. Their services and products help artists identify, reach, engage, and transact with their fans —  maximizing revenue, driving fan engagement, and opening up new... Read More →

Speakers
avatar for Lucy Kozak

Lucy Kozak

Marketing Executive, CAA
Lucy Kozak is a Music Marketing Agent at leading entertainment and sports agency CAA. Kozak works in the Nashville office and works with many of the world’s leading musicians, including Zac Brown Band, Tim McGraw, Brantley Gilbert, Jason Derulo, and Steve Winwood, among others, helping to guide their tour marketing strategies. Kozak began her career at Punch Enterprises, an artist management company in Detroit, MI. In 2006, she joined CAA... Read More →
avatar for Joey Lee

Joey Lee

Partner, WME
Joey Lee joined William Morris Endeavor as a Partner in 2010. He works with artists including Miranda Lambert, Thomas Rhett, Maddie & Tae, Randy Rogers Band, Danielle Bradbery, Ryan Hurd, Tucker Beathard and The Robertson Family. Prior, he formed 360 Artist Agency in 2007 after serving as CEO of Buddy Lee Attractions, which was founded by his father.
avatar for Berkley Myers

Berkley Myers

Exec. Assistant To Narvel & Brandon Blackstock, Starstruck Management Group
Berkley Myers is the Executive Assistant to Narvel & Brandon Blackstock at Starstruck Management Group, the artist management home for Blake Shelton, Kelly Clarkson, and Caroline Kole. Her 8+ years in the music industry have included experience in digital & mobile media/marketing, artist management, talent booking, and show promotion with positions previously held at LiveWire Mobile, TKO Artist Management, and APA.
avatar for Tom Pernikoff

Tom Pernikoff

Co-Founder & CEO, Tunespeak
Tom Pernikoff is the Co-founder and CEO of Tunespeak, an artist-to-fan loyalty platform. Before starting Tunespeak, Pernikoff, along with his brother, co-founded Silicon Valley startup, Loopt. While the brothers were in California, they formed their own band and began touring. They built Tunespeak to answer the question, “How can we identify and reward our most passionate fans?” Tunespeak has now answered that same question for... Read More →
avatar for Jennie Smythe

Jennie Smythe

CEO, Girlilla Marketing
Jennie Smythe is the Founder and CEO of Nashville-based digital marketing agency, Girlilla Marketing. Girlilla Marketing has served music, brand and entertainment clients in the digital space since 2009. Smythe’s background includes positions previously held at Disney, Yahoo!, Clear Channel and several music labels and management companies. She sits proudly on boards for St. Jude Research Hospital, Music Health Alliance and the Country... Read More →



Monday May 16, 2016 2:55pm - 3:45pm
205 (CC)

Attendees (169)