Organized by OnTour with TicketmasterThe fan data flood gates have opened - you have access to streams of data and insights about who your fans are, what they like, their purchase behavior, and much more. How can artist managers, agents and artist representatives activate these insights to increase a fan’s lifetime value? We’ll take a look at the current sources of touring data and the tools to help turn an abundance of data into meaningful and actionable insights. This session will be sure to cover general ticket commerce, artist fan clubs, VIP packages, merch, marketing, and more. Come prepared to share new techniques and we’ll address the topic from different perspectives for artists at all stages in their careers.
For more information on the Artists Management & Touring Town Hall program, click
here.