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Tuesday, May 17 • 2:00pm - 2:30pm
Brand Building: How Cultural Marketing Can Lead To Success

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This unique conversation will bring together branding expert Paul Jankowski and Daniel Miller, the manager of multi-Platinum Country group Lady Antebellum. Expanding a brand globally may be on many goal lists, but could targeting an audience that lives in a specific cultural region be as valuable? This chat will define the New Heartland (Midwest, Southwest, Southeast) cultural segment, home to 60% of US consumers, and discuss the role core values play in buying behavior. We’ll also discuss the process of building a measurable brand strategy and when/if brand/artist partnerships make sense.

avatar for Paul Jankowski

Paul Jankowski

President & Founder, New Heartland Group
Paul Jankowski is the President & Founder at New Heartland Group (NHG), a Nashville-based brand strategy and consumer engagement agency. NHG is the only agency that helps brands build advocacy in the New Heartland cultural segment, an area consisting of America’s Southwest, Midwest... Read More →

avatar for Daniel Miller

Daniel Miller

Artist Manager & Founder, Fusion Music
Daniel Miller is an Artists Manager & Founder at Fusion Music, where his team guides the careers of Cassadee Pope, Martina McBride, Ryan Kinder and Jacob Davis.  Prior to Fusion, he was at Borman Entertainment, supporting the team representing Faith Hill, Keith Urban and Lonestar... Read More →

Tuesday May 17, 2016 2:00pm - 2:30pm CDT
206 (CC)