Music Biz 2016

This unique conversation will bring together branding expert Paul Jankowski and Daniel Miller, the manager of multi-Platinum Country group Lady Antebellum. Expanding a brand globally may be on many goal lists, but could targeting an audience that lives in a specific cultural region be as valuable? This chat will define the New Heartland (Midwest, Southwest, Southeast) cultural segment, home to 60% of US consumers, and discuss the role core values play in buying behavior. We’ll also discuss the process of building a measurable brand strategy and when/if brand/artist partnerships make sense.