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Tuesday, May 17 • 2:00pm - 2:30pm
Brand Building: How Cultural Marketing Can Lead To Success

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This unique conversation will bring together branding expert Paul Jankowski and Daniel Miller, the manager of multi-Platinum Country group Lady Antebellum. Expanding a brand globally may be on many goal lists, but could targeting an audience that lives in a specific cultural region be as valuable? This chat will define the New Heartland (Midwest, Southwest, Southeast) cultural segment, home to 60% of US consumers, and discuss the role core values play in buying behavior. We’ll also discuss the process of building a measurable brand strategy and when/if brand/artist partnerships make sense.

Moderators
avatar for Paul Jankowski

Paul Jankowski

Founder & Chief Brand Strategist, New Heartland Group
Paul Jankowski is Founder and Chief Brand Strategist at New Heartland Group. He is the author of “Speak American Too: Your Guide to Building Powerful Brands in the New Heartland,” a hands-on guide to reaching the 60% of consumers living in the New Heartland. Jankowski previously served as CMO for Elvis Presley Enterprises and oversaw all aspects of global brand development and brand positioning. He was VP of Media Marketing with SFX... Read More →

Speakers
avatar for Daniel Miller

Daniel Miller

Owner & CEO, Fusion Music
Daniel Miller has spent the last 18 years in the Nashville music community guiding baby artists into superstars. Prior to joining forces with Red Light Management two years ago and launching his own management venture Fusion Music in 2013, he spent 13 years at Borman Entertainment, and was instrumental in the launch of Lady Antebellum (serving as Executive Producer for their four TV specials and three live DVD releases). In addition to Lady... Read More →


Tuesday May 17, 2016 2:00pm - 2:30pm
206 (CC)

Attendees (141)