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Tuesday, May 17 • 11:00am - 11:30am
Unlocking the Value of Fans for Labels: Leveraging Data for Big Marketing Bucks

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presented by Nielsen Music
At a time when consumers have unprecedented choice in how and when they engage with content, brand marketers continue to champion entertainment activations as a way to connect with consumers. Data is playing an increasingly bigger role on both sides of brand-artists equation – whether it is identifying the right artist, the right brand, the right event, or even what the activation might look at. In this case study, we look at why music fans are so valuable to brands, and how label marketers are using data to leverage valuable creative partnerships for their artists.

avatar for Erin Crawford

Erin Crawford

SVP & GM Music, Nielsen
As the GM for Nielsen Music, Erin Crawford leads the business strategy for the industry’s leading source of music data, insights and analytics. Under Crawford’s leadership, Nielsen Music has evolved into a new era of data-driven fan research that is driving solutions for the modern... Read More →
avatar for Andrew Hampp

Andrew Hampp

VP, Brand Strategist, MAC Presents
Andrew Hampp is VP Brand Strategist at MAC Presents, a leading music sponsorship and experiential agency based in NYC. He helps MAC clients build award-winning music strategies and experiences, and also oversees MACRO, a new blog dedicated to big-picture insights into music sponsorships... Read More →
avatar for Brad Turcotte

Brad Turcotte

VP Marketing, UMG Nashville
Brad Turcotte is the Vice President of Marketing at Universal Music Group Nashville. In this role, he oversees brand partnerships, international marketing, and general marketing strategy duties for Capitol Records Nashville, EMI Records Nashville, MCA Nashville and Mercury Nashville... Read More →

Tuesday May 17, 2016 11:00am - 11:30am CDT
206 (CC)