Music Biz 2016

presented by Nielsen Music
At a time when consumers have unprecedented choice in how and when they engage with content, brand marketers continue to champion entertainment activations as a way to connect with consumers. Data is playing an increasingly bigger role on both sides of brand-artists equation – whether it is identifying the right artist, the right brand, the right event, or even what the activation might look at. In this case study, we look at why music fans are so valuable to brands, and how label marketers are using data to leverage valuable creative partnerships for their artists.