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Tuesday, May 17 • 11:00am - 11:30am
Unlocking the Value of Fans for Labels: Leveraging Data for Big Marketing Bucks

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presented by Nielsen Music
At a time when consumers have unprecedented choice in how and when they engage with content, brand marketers continue to champion entertainment activations as a way to connect with consumers. Data is playing an increasingly bigger role on both sides of brand-artists equation – whether it is identifying the right artist, the right brand, the right event, or even what the activation might look at. In this case study, we look at why music fans are so valuable to brands, and how label marketers are using data to leverage valuable creative partnerships for their artists.

avatar for Erin Crawford

Erin Crawford

GM, Music, Nielsen
As General Manager of Nielsen’s Music business, Erin Crawford leads the commercial organization and strategy for the industry’s leading music sales, streams and airplay measurement. Further, Crawford has established Nielsen as a premier source for music fan research and ROI measurement for many brands’ music activations. In her current role, she has led several successful and innovative initiatives including the launch of... Read More →
avatar for Andrew Hampp

Andrew Hampp

VP, Brand Strategist, MAC Presents
Andrew Hampp is VP Brand Strategist at MAC Presents, a leading music sponsorship and experiential agency based in NYC. He helps MAC clients build award-winning music strategies and experiences, and also oversees MACRO, a new blog dedicated to big-picture insights into music sponsorships and brand alliances. Prior to joining MAC, Hampp spent four years as Sr. Correspondent at Billboard, where he led coverage of music business, advertising and... Read More →
avatar for Brad Turcotte

Brad Turcotte

VP, Marketing, Universal Music Group Nashville
Brad Turcotte joined Universal Music Group Nashville as VP of Marketing in 2014 and oversees brand partnerships, music supervision for film and TV, international marketing, and general marketing strategy duties for Capitol Records Nashville, EMI Records Nashville, MCA Nashville and Mercury Nashville. Most recently, Turcotte oversaw International for Big Machine Label Group and worked with artists including Florida Georgia Line, Taylor Swift... Read More →

Tuesday May 17, 2016 11:00am - 11:30am
206 (CC)

Attendees (175)