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Tuesday, May 17 • 2:30pm - 3:30pm
Brand Expert Activation: Coca-Cola & Absolut Weigh-In

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Closing our Brand & Strategic Partnership Summit, we bring you two of the very best known brands on the planet, and two of the most active and valuable brands in music, experiential, and nightlife. Join us as they step up, collaborate,  and share valuable insights, best practices, key factors to close deals, real world activations, and more. We’ll take you inside how they think about the music industry & artist selection, touring, innovation, and new technologies. Most importantly, we will get them talking specifically about what works to achieve real world sustainable success with brand partnerships.

Speakers
avatar for Afdhel Aziz

Afdhel Aziz

Creative Director, Absolut Labs
Afdhel Aziz is a brand strategist and marketing expert who has worked for global brands such as Procter & Gamble, Heineken, Absolut and Nokia, in London and New York. He is currently Creative Director for Absolut Labs in the U.S., a think tank and idea incubator that uses art, music and technology to find ways to make nightlife more inclusive and innovative. He is an expert on how to deliver cutting-edge campaigns, content and experiences... Read More →
avatar for Joe Belliotti

Joe Belliotti

Head of Global Music Marketing, The Coca-Cola Company
Joe Belliotti is the Head of Global Music Marketing for The Coca-Cola Company. His passion is to expand and evolve the relationship Coca-Cola and music have had for over a century. His role is to create global music content, platforms, partnerships and strategies for brands across the company's portfolio. His most recent projects include a partnership with iHeartMedia to create “First Taste Fridays,” an on-demand radio show... Read More →


Tuesday May 17, 2016 2:30pm - 3:30pm
206 (CC)

Attendees (98)