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Tuesday, May 17 • 11:30am - 12:15pm
Fan Insights & How They Fuel The Future of Brand Partnerships

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As the Summit continues, we build upon the previous label case study and explore the role valuable data plays in giving insights to agents, tour promoters, management companies, and other music biz marketers. Who are your fans? What do they want? How do they want to be engaged? Savvy partnership marketers from all sectors of the music industry will walk you through their process for building upon the foundations of data and insights to define a working strategy for your partnership or campaign.

avatar for Wayne Leeloy

Wayne Leeloy

Head of Brand Partnerships & Digital Strategy, G7 Entertainment Marketing
Living at the intersection of brands, music and technology, Wayne Leeloy is the Head of Brand Partnerships and Digital Strategy for G7 Entertainment Marketing, the entertainment vertical for project:worldwide. In this role, he leads the charge on entertainment strategies and new business... Read More →

avatar for Barry O'Connell

Barry O'Connell

Marketing Professional
Barry O’Connell is an entertainment marketing professional specializing in the modern alliance of music, brands, media and technology. He has had the privilege of developing and executing strategies for an incredible collection of global brands (including Burger King, Coca-Cola... Read More →
avatar for Eric Scheirer

Eric Scheirer

Director, Business Strategy, Consumer Electronics, Bose
Eric Scheirer, Ph.D. is the Director of Business Strategy for Bose’s Consumer Electronics Division. He works with the product-line General Managers in CED to establish long-term plans that build competitive advantage and maintain leadership positions throughout the CE industry... Read More →
avatar for Jim Stabile

Jim Stabile

Head, Strategic Marketing, Vector Management
Jim Stabile leads strategic marketing at Vector Management, one of Live Nation Entertainment's most venerable artist management companies. In this role, Stabile is responsible for the development of integrated marketing platforms and brand partnerships which include levels of sponsorship... Read More →
avatar for Megan Sykes

Megan Sykes

Music Brand Partnership Agent, Creative Artists Agency
Megan Sykes is a music brand partnerships agent at leading entertainment and sports agency Creative Artists Agency (CAA). Sykes works in the Nashville office and helps develop innovative partnerships between artists and corporate brands that go above and beyond traditional tour sponsorships... Read More →
avatar for Brad Turcotte

Brad Turcotte

VP Marketing, UMG Nashville
Brad Turcotte is the Vice President of Marketing at Universal Music Group Nashville. In this role, he oversees brand partnerships, international marketing, and general marketing strategy duties for Capitol Records Nashville, EMI Records Nashville, MCA Nashville and Mercury Nashville... Read More →

Tuesday May 17, 2016 11:30am - 12:15pm CDT
206 (CC)