As the Summit continues, we build upon the previous label case study and explore the role valuable data plays in giving insights to agents, tour promoters, management companies, and other music biz marketers. Who are your fans? What do they want? How do they want to be engaged? Savvy partnership marketers from all sectors of the music industry will walk you through their process for building upon the foundations of data and insights to define a working strategy for your partnership or campaign.
