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Tuesday, May 17 • 11:30am - 12:15pm
Fan Insights & How They Fuel The Future of Brand Partnerships

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As the Summit continues, we build upon the previous label case study and explore the role valuable data plays in giving insights to agents, tour promoters, management companies, and other music biz marketers. Who are your fans? What do they want? How do they want to be engaged? Savvy partnership marketers from all sectors of the music industry will walk you through their process for building upon the foundations of data and insights to define a working strategy for your partnership or campaign.


Moderators
avatar for Wayne Leeloy

Wayne Leeloy

Head of Brand Partnerships & Digital Strategy, G7 Entertainment Marketing
Living at the intersection of brands, music and technology, Wayne Leeloy is the Head of Brand Partnerships and Digital Strategy for G7 Entertainment Marketing, the entertainment vertical for project:worldwide. In this role, he leads the charge on entertainment strategies and new business development, providing high-touch client services and relationship management and integrated digital expertise, activation, analysis and actionable data for... Read More →

Speakers
avatar for Barry O'Connell

Barry O'Connell

Marketing Professional
Barry O’Connell is an entertainment marketing professional specializing in the modern alliance of music, brands, media and technology. He has had the privilege of developing and executing strategies for an incredible collection of global brands (including Burger King, Coca-Cola, General Mills, MillerCoors, P&G, PepsiCo Foods), recording artists (Taylor Swift, Rihanna, Justin Bieber, B.B. King, Lady Antebellum, One Direction, The Who and... Read More →
avatar for Eric Scheirer

Eric Scheirer

Director, Business Strategy, Consumer Electronics, Bose
Eric Scheirer, Ph.D. is the Director of Business Strategy for Bose’s Consumer Electronics Division. He works with the product-line General Managers in CED to establish long-term plans that build competitive advantage and maintain leadership positions throughout the CE industry.  In addition, he spearheads Bose’s initiative in Connected Products and Customers, building cross-category capabilities and plans to deliver exciting... Read More →
avatar for Jim Stabile

Jim Stabile

Head, Strategic Marketing, Vector Management
Jim Stabile leads strategic marketing at Vector Management, one of Live Nation Entertainment's most venerable artist management companies. In this role, Stabile is responsible for the development of integrated marketing platforms and brand partnerships which include levels of sponsorship, endorsement, licensing and promotion across media channels for Vector’s client roster. Stabile navigates the value chain of the music industry to... Read More →
avatar for Megan Sykes

Megan Sykes

Music Partnership Agent, CAA
Megan Sykes is a Music Partnership Agent at leading entertainment and sports agency Creative Artists Agency (CAA). Sykes works in the Nashville office and helps develop innovative partnerships between artists and corporate brands that go above and beyond traditional tour sponsorships and endorsement deals. She has created successful programs for major brands such as Frito-Lay, AT&T, Yoplait, Infiniti, Kia, Patagonia, HGTV, Pandora, that... Read More →
avatar for Brad Turcotte

Brad Turcotte

VP, Marketing, Universal Music Group Nashville
Brad Turcotte joined Universal Music Group Nashville as VP of Marketing in 2014 and oversees brand partnerships, music supervision for film and TV, international marketing, and general marketing strategy duties for Capitol Records Nashville, EMI Records Nashville, MCA Nashville and Mercury Nashville. Most recently, Turcotte oversaw International for Big Machine Label Group and worked with artists including Florida Georgia Line, Taylor Swift... Read More →


Tuesday May 17, 2016 11:30am - 12:15pm
206 (CC)

Attendees (175)