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Tuesday, May 17 • 5:00pm - 5:50pm
David & Goliath: Developing A Competitive Edge Within Streaming

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Learn how the right tools and strategy are helping Christian artists and the CCM industry develop a competitive edge in a streaming landscape dominated by established brands and Pop consumers.

The Christian music industry has worked diligently in the last year to prove CCM user engagement and create a dedicated lane on Spotify with a variety of progressive campaigns and strategies. CCM Artists, Labels, Managers, and Publishers are investing resources to create their own-curated brands, directly educate and engaging industry tastemakers and fans, utilize Spotify’s robust Fan Insights, and develop exciting campaigns that reach beyond the typical CCM consumer. Learn how their specific approach could be applied and utilized against other valuable niche content.

Moderators
avatar for Copeland Isaacson

Copeland Isaacson

Label Relations Account Manager, Spotify
Copeland Isaacson started his music industry career as the Promotions Manager for Lincoln Financial Media’s San Diego radio station cluster that included KSON, KIFM, and FM 9.49. In 2009, he relocated to Nashville, TN to join Sony Music Nashville as the Digital Marketing Manager, driving initiatives for superstar artists including Carrie Underwood, Kenny Chesney, Miranda Lambert, Brad Paisley, Alan Jackson and more. Isaacson then joined UMG... Read More →

Speakers
avatar for Steve Blair

Steve Blair

VP, Streaming & Product Development, Capitol CMG
Steve Blair is a 20 year veteran in the music industry. He spent the early part of his career as a drummer in the band, Age of Faith, who garnered a #1 CHR radio single and toured the US and Canada from 1996-2000. In 2000, Blair began working for EMI CMG as a field sales and marketing rep, and then transitioned to a national account manager by 2004. In 2013, he was named VP, Sales and Catalog Development at Capitol CMG and then in the... Read More →
avatar for Tim Foisset

Tim Foisset

Sr. Director, Digital Sales & Marketing, Warner Music Nashville
Tim Foisset is Senior Director of Digital Sales & Marketing at Warner Music Nashville, overseeing the label’s streaming and direct to fan initiatives for artists including Blake Shelton, Cole Swindell, Brett Eldredge, Hunter Hayes, Dan + Shay, and more. Foisset began his career in 1998 at Burly Bear Network, owned by Lorne Michaels’ Broadway video, where he supervised affiliate marketing and the distribution of college... Read More →
avatar for Josh Kotras

Josh Kotras

Head, Digital Marketing, Worship Together
Josh Kotras joined the marketing team at Worship Together in 2015. A division of Capitol CMG Publishing aimed at resourcing and marketing to the worship community - WorshipTogether.com is the world’s largest online resource for workship leaders and averages over 1 million visiotrs per month. With a unique mix of creative and marketing skills, Kotras oversees all things digital on the site as well as song promotions and marketing... Read More →


Tuesday May 17, 2016 5:00pm - 5:50pm
201 (CC)

Attendees (84)