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Tuesday, May 17 • 5:00pm - 5:50pm
David & Goliath: Developing A Competitive Edge Within Streaming

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Learn how the right tools and strategy are helping Christian artists and the CCM industry develop a competitive edge in a streaming landscape dominated by established brands and Pop consumers.

The Christian music industry has worked diligently in the last year to prove CCM user engagement and create a dedicated lane on Spotify with a variety of progressive campaigns and strategies. CCM Artists, Labels, Managers, and Publishers are investing resources to create their own-curated brands, directly educate and engaging industry tastemakers and fans, utilize Spotify’s robust Fan Insights, and develop exciting campaigns that reach beyond the typical CCM consumer. Learn how their specific approach could be applied and utilized against other valuable niche content.

Moderators
avatar for Copeland Isaacson

Copeland Isaacson

Label Relations Account Manager, Spotify
Copeland Isaacson started his music industry career as the Promotions Manager for Lincoln Financial Media’s San Diego radio station cluster that included KSON, KIFM, and FM 9.49. In 2009, he relocated to Nashville, TN to join Sony Music Nashville as the Digital Marketing Manager... Read More →

Speakers
avatar for Steve Blair

Steve Blair

VP, Marketing & Commercial Partnerships, Capitol CMG / Universal Music Group
Steve Blair is the VP of Marketing & Commercial Partnerships at Capitol CMG/Universal Music Group. In this role, he oversees the streaming, D2C, physical, download and playlisting teams at Capitol CMG. Blair and his team created, launched and maintain the best in class, market leading... Read More →
avatar for Tim Foisset

Tim Foisset

VP, Streaming, Warner Music Nashville
Tim Foisset is VP, Streaming at Warner Music Nashville, overseeing the label’s streaming initiatives for artists including Blake Shelton, Kenny Chesney, Cole Swindell, Brett Eldredge, Dan + Shay, Hunter Hayes, Devin Dawson, and more. Previously, he was the Director of Digital Marketing... Read More →
avatar for Josh Kotras

Josh Kotras

Head, Digital Marketing, Worship Together
Josh Kotras joined the marketing team at Worship Together in 2015. A division of Capitol CMG Publishing aimed at resourcing and marketing to the worship community - WorshipTogether.com is the world’s largest online resource for workship leaders and averages over 1 million visiotrs... Read More →


Tuesday May 17, 2016 5:00pm - 5:50pm
201 (CC)

Attendees (84)