Music Biz 2016

Learn how the right tools and strategy are helping Christian artists and the CCM industry develop a competitive edge in a streaming landscape dominated by established brands and Pop consumers.

The Christian music industry has worked diligently in the last year to prove CCM user engagement and create a dedicated lane on Spotify with a variety of progressive campaigns and strategies. CCM Artists, Labels, Managers, and Publishers are investing resources to create their own-curated brands, directly educate and engaging industry tastemakers and fans, utilize Spotify’s robust Fan Insights, and develop exciting campaigns that reach beyond the typical CCM consumer. Learn how their specific approach could be applied and utilized against other valuable niche content.