Today artists are being launched by publishers and synch companies with fuel from major synchs in TV shows, movies and advertisements. With the power of just one placement, labels then begin to circle with the hope of piggy-backing on this success. Additionally, streaming has created the ability for publishers to promote artists like Jessie James Decker through playlisting strategies with significant return. We'll discuss some of the various opportunities for synch and streaming and how the landscape continues to change for publishers.
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