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Wednesday, May 18 • 3:05pm - 4:00pm
The Power of Direct to Fan Engagement: How to Build Relationships and Drive Revenue

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In today’s music world the most valuable and profitable revenue stream an artist has is directly with their fans. Join this panel and learn how to increase fan engagement and maximize revenue streams through direct-to-fan sales online and at live shows. We’ll discuss driving acquisition of fan data, content, and product development across channels and venues.  

To make it interactive, we invite participants to present/submit their best merch to receive constructive/actionable tips. The attendees, acting as hypothetical fans, will vote on a winner for the best merch and receive a prize from our sponsors. To participate in the merch critique, bring it to the panel or submit via email to info@merchcat.com

avatar for Bram Bessof

Bram Bessof

Partner, indiehitmaker
Bram Bessof, live music producer and Founder of indiehitmaker, started his career as the drummer for long-time touring and indie success band Soup. Now, he helps artists win more fans, sell more merch and speed up careers. With his company, indiehitmaker, artists can engage and sell direct to fans online or on the road while reporting weekly sales to Soundscan and BuzzAngle enabling any artist to chart on Billboard, Pollstar, MusicWeek... Read More →

avatar for Elizabeth Chan

Elizabeth Chan

CEO, Merry Bright Music Enterprises
Elizabeth Chan is a multiple Billboard charting artist and CEO of Merry Bright Music Enterprises, an international entertainment company focused on holiday content, distributed in partnership with Sony/RED, Kobalt and Viva Entertainment. Merry Bright Music has established a fresh brand of seasonal media that has garnered critical acclaim on a multi-platform level including television, radio and digital outlets. Chan worked as an executive for... Read More →
avatar for Vanessa Ferrer

Vanessa Ferrer

Founder, Merch Cat
Armed with the heart of an artist, a 15-year business career, the belief that she could make a difference, and the drive to make it happen, Vanessa Ferrer founded InFocus Artist Management in 2009. A Certified Public Accountant and alumna of NYU with an M.S. in Real Estate, she solidified her music industry acumen through Berklee College of Music's music business program and hit the ground running. After several years managing a local... Read More →
avatar for Stella Psaroudakis

Stella Psaroudakis

Sr. Director, E-Commerce, Artist Arena / WEA
As Sr. Director of E-Commerce at Artist Arena, Stella Psaroudakis oversees direct-to-fan marketing strategy and online commerce for both legendary artists (David Bowie, Keith Richards, D’Angelo) and emerging artists (Shawn Mendes, Logic). In partnership with clients, Stella Psaroudakis works to create and implement innovative marketing campaigns, compelling retail offers, and business strategies that grow audience, reach, and revenue. She has... Read More →

Wednesday May 18, 2016 3:05pm - 4:00pm
206 (CC)

Attendees (144)