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Wednesday, May 18 • 3:05pm - 4:00pm
The Power of Direct to Fan Engagement: How to Build Relationships and Drive Revenue

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In today’s music world the most valuable and profitable revenue stream an artist has is directly with their fans. Join this panel and learn how to increase fan engagement and maximize revenue streams through direct-to-fan sales online and at live shows. We’ll discuss driving acquisition of fan data, content, and product development across channels and venues.  

To make it interactive, we invite participants to present/submit their best merch to receive constructive/actionable tips. The attendees, acting as hypothetical fans, will vote on a winner for the best merch and receive a prize from our sponsors. To participate in the merch critique, bring it to the panel or submit via email to info@merchcat.com


Moderators
avatar for Bram Bessof

Bram Bessof

Partner, indiehitmaker
Bram Bessof, live music producer and Founder of indiehitmaker, started his career as the drummer for long-time touring and indie success band Soup. Now, he helps artists win more fans, sell more merch and speed up careers. With his company, indiehitmaker, artists can engage and sell... Read More →

Speakers
avatar for Elizabeth Chan

Elizabeth Chan

CEO, Merry Bright Music Enterprises
Elizabeth Chan is a multiple Billboard charting artist and CEO of Merry Bright Music Enterprises, an international entertainment company focused on holiday content, distributed in partnership with Sony/RED, Kobalt and Viva Entertainment. Merry Bright Music has established a fresh... Read More →
avatar for Vanessa Ferrer

Vanessa Ferrer

CEO & Founder, Merch Cat
Vanessa Ferrer is the CEO & Founded of Merch Cat, a musician-friendly platform for music artists to sell and manage merchandise at live shows. Merch Cat’s vision is to create an ecosystem of solutions that enable artists and stakeholders to maximize the direct-to-fan merch opportunities... Read More →
avatar for Stella Psaroudakis

Stella Psaroudakis

Sr. Director, E-Commerce, Artist Arena / WEA
As Sr. Director of E-Commerce at Artist Arena, Stella Psaroudakis oversees direct-to-fan marketing strategy and online commerce for both legendary artists (David Bowie, Keith Richards, D’Angelo) and emerging artists (Shawn Mendes, Logic). In partnership with clients, Stella Psaroudakis... Read More →


Wednesday May 18, 2016 3:05pm - 4:00pm
206 (CC)

Attendees (143)