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Wednesday, May 18 • 2:15pm - 3:05pm
Modern Video Monetization: MCNs, Metadata & More

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The days when artists made music videos simply for 'TRL' and 'Pop-Up Video' are long gone. Today's music biz covets creative content that can be monetized beyond the traditional methods *N SYNC and Britney Spears were once used to. Multi-channel networks (MCNs) and their ability to cross-promote, partner with brands, and increase views are just one way artists are profiting off music video content, whether it be original or covered. In addition, the combination of new ad revenue collection tools and precise metadata are important factors in how successful one is in monetizing their video content. This panel will explore the latest trends in improving your video footprint and give tips on how you can make money doing so.

Moderators
avatar for Larry Mills

Larry Mills

Co-Founder & CEO, We Are The Hits
A serial entrepreneur, Larry Mills has forged his way in the entertainment business over a 20-year career, which has seen him start record labels, marketing companies, management companies, and most recently a cover song video network. Mills’ career started with a company called... Read More →

Speakers
avatar for Bill Dolan

Bill Dolan

Partner, Business Development & Sales, Zype
Bill Dolan has over 20 years of design and technology experience, successfully building strategic business relationships with some of the largest and most innovative digital agencies, technology companies and Global 1000 corporations. Prior to helping found Zype, Dolan was VP of Business... Read More →
avatar for Brandon Martinez

Brandon Martinez

VP, Live Nation Video Network, Live Nation Entertainment
Brandon Martinez is the former Co-Founder and CEO of INDMUSIC, a global rights administration network and YouTube MCN with digital tools and services to increase revenue and audience development on emerging platforms including YouTube, SoundCloud and Dailymotion. Acquired in 2016... Read More →
avatar for Ed Seaman

Ed Seaman

C.O.O., MVD Entertainment Group
“Serving Artists and Audiences" is MVD Entertainment's purpose statement and has served as a guiding light for Ed Seaman throughout his career. Starting with MVD in 1989, Seaman joined the family business started by his father in 1987, longtime industry veteran Tom Seaman. Having... Read More →
avatar for Emmanuel Zunz

Emmanuel Zunz

CEO, ONErpm
Music business leader Emmanuel Zunz has emerged as a bold new voice for today’s music economy. He’s the Founder and CEO of fiercely independent ONErpm, a label services company with digital music distribution and one of YouTube’s fastest growing Multi-Channel Networks (MCNs... Read More →


Wednesday May 18, 2016 2:15pm - 3:05pm
209/210 (CC)

Attendees (91)