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Wednesday, May 18 • 4:05pm - 4:55pm
The All-Genre Marketing Brawl: EDM vs. Country vs. Pop vs. Rock vs. Hip Hop

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In one corner we have Country Music.  In the other we have EDM.  Wait a minute! Rock, Pop, & Hip Hop wanted in on this, and just jumped the rope with folding chairs. Is this WWE? No, it’s Marketing!

Join us to discuss and contrast music marketing approaches across different genres and fan bases that might work for you.  We will explore the good, the bad, and everything in between using case studies from our clients, answering any of your questions as well.  

(Disclaimer- We are not responsible for any injuries sustained from folding chairs thrown during this session)

avatar for Andrew Asare

Andrew Asare

Manager, Digital Marketing, Def Jam Recordings
Andrew Asare is the Digital Marketing Manager at Def Jam Recordings. He also works with Entertainment Weekly and Vibe Media to produce digital content as a freelancer. Asare has held past positions with Primary Wave Music, Sony Music Entertainment, Roc Nation, BET Networks, MTV Networks, Bad Boy Entertainment, and Atlantic Records. He received a BA in Journalism from Howard University.
avatar for Cameo Carlson

Cameo Carlson

Head of Digital Business Development, Borman Entertainment
Cameo Carlson, Head of Digital Business Development for Borman Entertainment and former Exec. VP of Universal Motown Republic Group, has been at the forefront of the digital music revolution from its earliest stages. From terrestrial radio to online radio to digital and mobile commerce, she has demonstrated an ability to stay one step ahead of the industry throughout her career. Her roles have included mobile, online and digital sales, product... Read More →
avatar for Amanda Cates

Amanda Cates

Head of Marketing & Digital Strategy, Maverick Nashville
Amanda Cates is the Head of Marketing and Digital Strategy at Maverick Nashville, overseeing all online, e-commerce, mobile, social, fan engagement, and marketing initiatives for the company's roster of high-profile Country music clients. She began her career 14 years ago in Raleigh, NC for an artist management firm, then made her way to a Seattle-based, venture-funded mobile entertainment startup before heading to... Read More →
avatar for Alec Steinfeld

Alec Steinfeld

Artist Manager & Digital Development Lead, C3 Management
Alec Steinfeld is an artist manager and the digital development lead at C3 Management, an artist management division of C3 Presents. Steinfeld's current client roster includes GRiZ, Gramatik, Lettuce, Break Science, Goldfish, Chris McClenney, and Branx, and has worked on various marketing campaigns for Future, YG, The Head and The Heart, Bassnectar, Alina Baraz, Boots, Delta Spirit, Thievery Corporation, Mutemath, and others.

Wednesday May 18, 2016 4:05pm - 4:55pm
209/210 (CC)

Attendees (131)