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Wednesday, May 18 • 5:00pm - 5:50pm
Data To Dollars: Adapting New Data To The Music Industry

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Big data has become a major topic in leading industries and is starting to make its way into the music industry. Social Media sharing and data collection opt-ins are constantly increasing and the possibilities of learning audiences are endless. As users continue to provide a glance into their preferences, likes, spending habits, and identifying characteristics, a wealth of data is being collected that can in turn help predict future behavior. Now is the time to learn how to adapt the information to your industry. Whether you’re a promoter or an artist, data is available and valuable to the future of your business.

avatar for Glenn Peoples

Glenn Peoples

Glenn Peoples was previously Sr. Editorial Analyst at Billboard. After years working in marketing, sales and finance at various music companies, Peoples offered analysis and insight on the music business in Billboard magazine and its business website, Billboard biz. Based in Nashville, he is frequently quoted in the media on topics ranging from music royalties to general trends in the marketplace. He is a member of Leadership Music's class of... Read More →

avatar for Drew Burchfield

Drew Burchfield

Co-Founder, Aloompa
Drew Burchfield co-founded Aloompa in February 2009 and is focussed on driving innovative mobile apps and software for music, food, conference and community events in the U.S. and abroad. Aloompa has created unique fan experiences for Bonnaroo, Outside Lands, Coachella, Insomniac, Electric Forest, Rock in Rio, Rodeo Houston, Lollapalooza, among others. Prior to Aloompa, Burchfield got his start in music working at 27 Tours, Inc. and the William... Read More →
avatar for Jeff Cuellar

Jeff Cuellar

VP, Strategic Partnerships, AC Entertainment
Jeff Cuellar has been an integral part of the AC Entertainment team for 14+ years and currently serves as VP of Strategic Partnerships working out of AC’s Chicago office. In this role, he works to establish and build mutually beneficial relationships with all of the communities in which AC Entertainment does business, creating key connections with community leaders in government, business and civic organizations in order to ensure a lasting... Read More →
avatar for Jonathan Wayland

Jonathan Wayland

Director of Talent, red frog events
Jonathan Wayland is a Talent Buyer at Red Frog Events, an event production company and pioneer of the experiential entertainment industry. Wayland has been Talent Buyer and Artist Relations Coordinator for two-time Pollstar “Festival of the Year” nominee Firefly Music Festival in Dover, DE since its inception in 2012 and in the same role for one year with BottleRock Festival in Napa, CA.  For the past eight years, he has been... Read More →

Wednesday May 18, 2016 5:00pm - 5:50pm
204 (CC)

Attendees (96)