In addition to artists appearing in commercials or simply posing with a product, branded content also includes digital endorsements and unique social advertising opportunities. As these outlets become more and more relevant revenue streams for artists, the fear of “selling out” follows. Brands are most attracted to bands and artists who are well established with social metrics, and it’s the artist’s job to make sure these valuable fan followers understand this strategic partnership. This one-on-one conversation will address how artists and their teams can maximize reach and fan engagement, but still remain faithful to the brand. We will also explore where social marketing is headed and what that means for the future of brand partnerships.