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Tuesday, May 17 • 12:15pm - 12:35pm
The Power Of Social Metrics: Maximize Revenue Without Selling Out

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In addition to artists appearing in commercials or simply posing with a product, branded content also includes digital endorsements and unique social advertising opportunities. As these outlets become more and more relevant revenue streams for artists, the fear of “selling out” follows. Brands are most attracted to bands and artists who are well established with social metrics, and it’s the artist’s job to make sure these valuable fan followers understand this strategic partnership. This one-on-one conversation will address how artists and their teams can maximize reach and fan engagement, but still remain faithful to the brand. We will also explore where social marketing is headed and what that means for the future of brand partnerships.

avatar for Jon Vanhala

Jon Vanhala

Partner & Founder, Crossfade Partners
Jon Vanhala is the Founder and Managing Partner at Crossfade Partners. He has created, led and curated multiple original works, talent, teams, and companies in media, entertainment, and tech. He’s instigated and executed wins for the world’s biggest artists and brands. Vanhala... Read More →

avatar for Mike Fiebach

Mike Fiebach

Founder & CEO, Fame House
Mike Fiebach is the Founder and CEO of Fame House, a digital marketing and strategy agency focused on the music and entertainment industries. Fame House services include digital brand management, social media marketing, web design and development, creative services, online advertising... Read More →

Tuesday May 17, 2016 12:15pm - 12:35pm CDT
206 (CC)