After traveling to NYC, San Francisco, Austin, Boston, Philadelphia, Florida, and other cities around the country, the Music Startup Academy returns to Nashville during Music Biz 2016. Originally intended for startups and entrepreneurs, this program has grown to welcome all enthusiasts looking to break the barriers of entry into the music biz. You’ll hear about labels, publishing, business development, content acquisition, and more.
Building a music startup? Be sure to take close listen as we tie in venture capitalist, PR, and branding advice to take your product or service to new heights in today’s flooded app-isphere.
For more information on the Music Startup Academy Program, click here.
This segment will cover the skills necessary for success in the workforce, some of the most common issues for students transitioning to the workforce, and strategies for short and long term goals. The presenters will give you tips on becoming a perennial “student” of the music industry — always read trade magazines and music business books; stay alert and ahead of what the competition is up to; stay interested in trends/consumption/ways people discover new music; attend trade conventions, and more.
The overall meetup will take place from 11AM to 1PM framing the conversation around the following ideas: Working in the music business is as popular a goal as ever with new graduates, even with the challenges, contraction and shifting revenue streams the business is experiencing. Do you have what it takes and is course selection alone enough to give you what you need to be successful in your pursuit? During this meetup, we'll discuss what shifts universities are exploring in their music programs, real life paths successful executives have followed, and the importance of internships. Finally, we'll play drop the needle and test your knowledge, as well as enact some role playing scenarios to see if you are a student of the music business.
We’re thrilled to celebrate some formidable women in the music industry and help to inspire those looking to break into the biz with a forum to share ideas and discuss ways to overcome and eliminate inequality. It is amazing to see more and more women rising to positions of power and being recognized. We hope this event will play a part in encouraging even more young women to make their mark in this business.
The event will kick off with a keynote interview with Vivien Lewit, Global Head of Artist & Label Relations for YouTube and Google Play, conducted by music industry veteran Cindy Charles.
The Christian and Gospel music industry is a diverse and global community whose impact has a storied history and bright future. From sold out arenas, to festivals and TV shows, our creative community serves as gatekeepers to millions of consumers who are loyal and influential. Dozens of brands have already been able to connect via integrated partnerships targeting this dynamic community. During this session, the Gospel Music Association’s Jackie Patillo will set the stage with new findings from the Association’s recently updated “Christian & Gospel Music 2015 Industry Overview,” giving insights on genre sales in the U.S., demographics of today’s fans, and the impact of brand partnerships on the genre. A panel of genre experts will round out the session, diving deeper into today’s trends as well as touching on touring and artist development.
Enjoy breakfast sponsored by the Country Music Association (CMA). They will celebrate the 50th anniversary of honoring Country music’s top stars — from legends to breakout artists — through their CMA Awards, the longest running annual music awards program on network TV.
At the start of the Awards Breakfast, Nashville Mayor Megan Barry will welcome Music Biz back to Music City. With the highest concentration of music jobs in the country, Barry will discuss how she and the Music City Music Council work to attract and retain music industry professionals in Nashville. Music Biz President James Donio will give an update on the state of the industry and highlight Music Biz’s top initiatives of 2015 and what to expect from the Association in 2016. Music Biz Chairman Fred Beteille of YouTube will welcome the 2016-2017 Music Biz Board of Directors and announce the Scholarship Foundation Class of 2016.
Music Biz will also recognize this year’s business award winners. The Presidential Award for Outstanding Executive Achievement, recognizing individuals for their exceptional vision, leadership, and commitment, will be presented to John Esposito, President and CEO of Warner Music Nashville and Chairman of the CMA Board of Directors. The Independent Spirit Award, recognizing significant contributors to the independent music community that embody the spirit of new thinking, entrepreneurship, and success in the industry, will be presented to Redeye’s Glenn Dicker and Tor Hansen.
Rounding out the morning will be a featured performance from Country music star Brett Eldredge. Eldredge has had four combined #1 singles from both of his albums, and his latest album, Illinois, debuted at #1 on the Billboard Country Albums Chart, and #3 on the all genre Billboard 200 Album Chart.
Metadata is all that information that identifies and describes your music. In some cases, metadata is text like composer and musician names, recording dates, genre. In other cases, it’s numeric data like UPC barcodes and ISRC codes. As the music landscape becomes increasingly digital and global – and where success is measured in streams and plays in addition to sales – proper metadata management is becoming an important part of every release workflow. Proper metadata ensures that you are compensated for your work. If your metadata isn't correct, you aren't getting paid! You already may be losing money!
Music Biz invites musicians, composers, producers and artist managers to this workshop where digital music experts will describe the function of a quartet of numeric identifiers -- ISRC, ISWC, ISNI and UPC codes -- including how to acquire them, and how to associate them with your creative assets. The workshop will also cover the important data-related actions you can take -- from properly documenting recording session participants to registering your works with your PRO -- to facilitate discovery, attribution, and monetization in today’s digital ecosystem.
As the Summit continues, we build upon the previous label case study and explore the role valuable data plays in giving insights to agents, tour promoters, management companies, and other music biz marketers. Who are your fans? What do they want? How do they want to be engaged? Savvy partnership marketers from all sectors of the music industry will walk you through their process for building upon the foundations of data and insights to define a working strategy for your partnership or campaign.
In addition to artists appearing in commercials or simply posing with a product, branded content also includes digital endorsements and unique social advertising opportunities. As these outlets become more and more relevant revenue streams for artists, the fear of “selling out” follows. Brands are most attracted to bands and artists who are well established with social metrics, and it’s the artist’s job to make sure these valuable fan followers understand this strategic partnership. This one-on-one conversation will address how artists and their teams can maximize reach and fan engagement, but still remain faithful to the brand. We will also explore where social marketing is headed and what that means for the future of brand partnerships.
Nielsen Music and GLAAD partner to bring you this timely session on LGBT acceptance and the importance of LGBT fans to the music industry. Longstanding partners in the journey towards equality, these two organizations are uniquely positioned to provide insights around the current cultural acceptance gap for LGBT individuals in the United States and the role music can play in creating a more inclusive society. Learn how GLAAD is helping change hearts and minds throughout the country, and just how engaged, valuable, and trendsetting LGBT music fans are to the industry.
2015 was the first year in living memory in which catalogue album sales overtook those of ‘current’ releases as noted by Music Business Worldwide and yet, we still live in a world obsessed with next big thing and the newest superstar. How can labels and digital services aid discovery of the rich history of music? How can we surface this rich history in satisfying ways?
Despite more than 900,000 sources of royalty income worldwide, missing, incomplete and unverified song credits cost the music industry’s writers and publishers hundreds of millions of dollars each year, ultimately bottlenecking the flow of royalties within a song’s financial eco-system. In our time together, we’ll explore recent industry challenges in collecting royalties as well as solutions on how to limit a writer’s liabilities, increase communications and catalog value in today’s new music business.
Although the business landscape has shifted drastically for the American songwriter, the world’s appetite for great original music is stronger than ever. Bogard will provide a brief overview of current copyright issues for songwriters, publishers and PROs from a legislative, DOJ and Copyright Office perspective. He’ll also recap positive signs in the recorded music market due to growth in streaming volume and income.
For more information on the Songwriters & Publishers Town Hall, click here.
More than 40 student-run record labels operate today at universities and colleges in the US and abroad. These labels provide students with valuable hands-on experience, and provide up-and-coming artists with a launch pad and the opportunity to begin transitioning from amateur to professional. This session will explore their operating models, their successes and challenges, and ways for them to better engage with independent and major labels in terms of artist and staff development.
In today’s music world the most valuable and profitable revenue stream an artist has is directly with their fans. Join this panel and learn how to increase fan engagement and maximize revenue streams through direct-to-fan sales online and at live shows. We’ll discuss driving acquisition of fan data, content, and product development across channels and venues.
To make it interactive, we invite participants to present/submit their best merch to receive constructive/actionable tips. The attendees, acting as hypothetical fans, will vote on a winner for the best merch and receive a prize from our sponsors. To participate in the merch critique, bring it to the panel or submit via email to info@merchcat.com.
