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Lloyd Hummel

Ingrooves Music Group
SVP of Global Sales Strategy
Los Angeles

Lloyd Hummel is the SVP of Global Sales Strategy at Ingrooves Music Group, where he oversees the worldwide teams which handle commercial digital partner management, video services, physical product sales, and engagement marketing. Working across all departments, his mission is to utilize data insights and his deep knowledge of music to drive revenue for Ingrooves label partners. Previously, Hummel worked at Fontana Distribution and Universal Music Group in management, marketing, and sales roles; was a buyer with Zia Records; and was the Co-Founder of independent record store, Hoodlums Music.