LARRY WACHOLTZ
Belmont University
Professor of Entertainment & Music Business
Belmont University
Educator, author, entrepreneur, book publisher. Professor of Entertainment & Music Business @ Belmont University. Many students have become very successful in almost all areas of the industry. Author of several books including Inside Country Music, (Billboard), Off the Record, How the Music Business Works (Thumbs Up), and Monetizing Entertainment (TBR this fall by Taylor & Francis). Market research (psychographics) for MCA and Word Records, community service to many in the industry, former Director of Entrepreneurship in the Music Industry, Belmont University.
