Paul Jankowski is the President & Founder at New Heartland Group (NHG), a Nashville-based brand strategy and consumer engagement agency. NHG is the only agency that helps brands build advocacy in the New Heartland cultural segment, an area consisting of America’s Southwest, Midwest, and parts of the Southeast. Current and past clients include Pepsi, Pizza Hut, and Fedex. Jankowski is the author of marketing books, “Speak American Too: Your Guide to Building Powerful Brands in the New Heartland,” and “How to Speak American.” His previous roles include being the CMO for Elvis Presley Enterprises, and the VP of Media Marketing at SFX Entertainment (now Live Nation). Jankowski was a certified NFL agent and has worked directly with professional athletes and entertainers, including Beyonce, Taylor Swift, and Elton John.