Afdhel Aziz is a brand strategist and marketing expert who has worked for global brands such as Procter & Gamble, Heineken, Absolut and Nokia, in London and New York. He is currently Creative Director for Absolut Labs in the U.S., a think tank and idea incubator that uses art, music and technology to find ways to make nightlife more inclusive and innovative. He is an expert on how to deliver cutting-edge campaigns, content and experiences that harness technology and popular culture, working with world-class music artists - from Lady Gaga and Swedish House Mafia to Little Dragon and TV on the Radio. He has also created exciting cultural partnerships as diverse as the TED Conferences, Art Basel, Coachella Festival, London Fashion Week and the Andy Warhol Foundation.