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Barry O'Connell

Marketing Professional
Barry O’Connell is an entertainment marketing professional specializing in the modern alliance of music, brands, media and technology. He has had the privilege of developing and executing strategies for an incredible collection of global brands (including Burger King, Coca-Cola, General Mills, MillerCoors, P&G, PepsiCo Foods), recording artists (Taylor Swift, Rihanna, Justin Bieber, B.B. King, Lady Antebellum, One Direction, The Who and more) and entertainment properties (Billboard, the GRAMMYs, Live Nation, Where Hip Hop Lives). O’Connell has more than 22 years of experience in the music industry, including previous positions at Shazam, The Recording Academy (Board of Governors) and EMI-Capitol Music Group. In addition to his work in music+brand partnerships, he has earned 2 Emmy nominations as a producer of music television programming.