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avatar for Dave Bakula

Dave Bakula

Nielsen
Sr. VP, Product Leadership and Analytics for Music
As Sr. VP of Global Product Leadership and Industry Insights for Music, Dave Bakula is responsible for developing products and insights for Nielsen clients and the music industry. He has 20 years of analytical experience and his core expertise includes strategic planning, business development, business strategy and analysis. Bakula began his career with Musicland Group, Inc. as a Merchandise Planner and Inventory Management Analyst. Following his time at Musicland, he spent eight years with Universal Music Group Distribution’s Sales Analysis team, including the last two years as VP of Business Analysis. He joined Nielsen in August of 2008 and has been working with Nielsen clients to deliver actionable analytics and creative business solutions.