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Eric Scheirer

Director, Business Strategy, Consumer Electronics
Eric Scheirer, Ph.D. is the Director of Business Strategy for Bose’s Consumer Electronics Division. He works with the product-line General Managers in CED to establish long-term plans that build competitive advantage and maintain leadership positions throughout the CE industry.  In addition, he spearheads Bose’s initiative in Connected Products and Customers, building cross-category capabilities and plans to deliver exciting new customer experiences with Internet-enabled Bose products. During his career at Bose, he has contributed to a number of key products and initiatives. He was the originating product champion for the SoundDock® digital music system, the Cinemate® home-theater system, and the Solo TV speaker system, as well as a bunch of intriguing failures.  Under his leadership, Bose Home Entertainment built a world-class marketing research organization that creates competitive advantage through superior understanding of marketplace dynamics and customer needs.