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avatar for Eric Scheirer

Eric Scheirer

Bose
Director, Business Strategy, Consumer Electronics
Eric Scheirer, Ph.D. is the Director of Business Strategy for Bose’s Consumer Electronics Division. He works with the product-line General Managers in CED to establish long-term plans that build competitive advantage and maintain leadership positions throughout the CE industry.  In addition, he spearheads Bose’s initiative in Connected Products and Customers, building cross-category capabilities and plans to deliver exciting new customer experiences with Internet-enabled Bose products. During his career at Bose, he has contributed to a number of key products and initiatives. He was the originating product champion for the SoundDock® digital music system, the Cinemate® home-theater system, and the Solo TV speaker system, as well as a bunch of intriguing failures.  Under his leadership, Bose Home Entertainment built a world-class marketing research organization that creates competitive advantage through superior understanding of marketplace dynamics and customer needs.