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avatar for Joe Belliotti

Joe Belliotti

The Coca-Cola Company
Head of Global Music Marketing
Joe Belliotti is the Head of Global Music Marketing for The Coca-Cola Company. His passion is to expand and evolve the relationship Coca-Cola and music have had for over a century. His role is to create global music content, platforms, partnerships and strategies for brands across the company's portfolio. His most recent projects include a partnership with iHeartMedia to create “First Taste Fridays,” an on-demand radio show highlighting new and emerging music across the iHeart and Coca-Cola channels; developing the “Share the Sound of an AIDS Free Generation” campaign in support of (RED); and creating the music strategy and anthem “The World Is Ours” for the Coca-Cola 2014 FIFA World Cup marketing campaign, the largest global marketing campaign in the company’s history. Belliotti also architected the multi-year, global strategic partnership between music service Spotify and The Coca-Cola Company, and brought to life the Coca-Cola 2012 Olympic campaign.