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avatar for Kelly Rich

Kelly Rich

Big Machine Label Group
Sr. VP, Sales, Marketing & Interactive
Kelly Rich joined the Big Machine Label Group in 2006 and now oversees and implements sales, consumer marketing, and digital initiatives for the entire label group. Her efforts have contributed to more than 48 million album sales, more than 196 million digital track sales, and more than 11 billion streams from artists including Taylor Swift, Florida Georgia Line, The Band Perry, Thomas Rhett, Justin Moore, Tim McGraw, Rascal Flatts, Reba, Eli Young Band, Maddie & Tae, and more. Additionally, Rich has been named a Billboard Women in Music honoree in 2010, 2011, 2012, and 2013. In 2014, she was also named one of Music Row’s “Rising Women on the Row” and was honored as one of Nashville Business Journal’s Women in Music for 2014 and 2015. Rich has more than 27 years of experience in the music industry, including previous positions at Western Merchandisers, BMG, Arista Nashville, Dreamworks, and UMG Nashville.