Megan Sykes is a music brand partnerships agent at leading entertainment and sports agency Creative Artists Agency (CAA). Sykes works in the Nashville office and helps develop innovative partnerships between artists and corporate brands that go above and beyond traditional tour sponsorships and endorsement deals.  She has created successful programs for such major brands as Coca-Cola, Walmart, Ford, World Vision, FabFitFun, Boot Barn, and Mack Trucks, among others, that incorporate tour sponsorship, endorsements, branded content, live events, cause marketing, and social media activations. 

Sykes began her career at CAA in 2008.  She was promoted to agent in 2013. An active member of the Nashville community, Sykes serves on the Board of Directors for Porter’s Call, which provides counsel, support, and encouragement to recording artists and their families. She is also a member of the ACM Strategic Partnership Task Force. Sykes is currently pursuing her master’s degree at Vanderbilt University in Liberal Arts and Sciences.