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Robby Towns

Music Business Association
Director, Digital Strategy & Community
Robby Towns currently serves as the Director of Digital Strategy & Community for the Music Business Association. He got his start in the Advisory Services practice of KPMG, one of the largest professional services companies in the world, where he managed multi-million dollar engagements for a diverse portfolio of private and publicly held clients. Towns founded NestaMusic in 2010, a consultancy focusing on strategy, research, and new media initiatives in the music industry. In this role, he has helped Columbia Records overhaul their digital resources; served as lead project manager for an upgrade of all content management for Giant Step; authored the “MetaMillions” white paper and Music Metadata Style Guide for Music Biz; and provided insight and commentary on PRS for Music’s “A House Divided: The Economics of Discounting Tickets” white paper. In addition, Towns is an electronic music enthusiast who has served as a strategic advisor on EDM culture, trends and talent for a major record label. He also developed EDMTCC, a research project and digital brand focused on promoting and fostering Technology, Culture and Curation in Electronic Dance Music.