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avatar for Steve Blair

Steve Blair

Capitol CMG / Universal Music Group
VP, Marketing & Commercial Partnerships
Steve Blair is the VP of Marketing & Commercial Partnerships at Capitol CMG/Universal Music Group. In this role, he oversees the streaming, D2C, physical, download and playlisting teams at Capitol CMG. Blair and his team created, launched and maintain the best in class, market leading playlist brand, SOZO Playlists. The team also oversees the catalog development and consumption strategy for many RIAA-certified artists, including Hillsong United, Britt Nicole, Chris Tomlin, Lauren Daigle, Crowder, TobyMac, Amy Grant, Switchfoot, The WOW Series and others. Capitol CMG is a division of Universal Music Group, and is the leader in distributing and marketing Christian music around the world.